Why The Double Opt-In Filter Should NOT Be Used For Self-Service Salvage Yardsadmin
Why The Double Opt-In Filter Should NOT Be Used For Self-Service Salvage Yards
BY PARKER MITCHELL
The double opt-in filter sends a text to confirm that your customer wants to be in the program after they have already agreed to be in the program on the kiosk.
The double opt-in message says:
“Reply Y to confirm your opt-in and receive ongoing offers from Texn Rewards. Consent not req’d to buy. 9 msg/mo.”
Once your customers reply “Y”, then they are sent the #001 welcome message which welcomes them to the program.
The #001 Welcome Message might say:
“Welcome to the Texn Rewards VIP Club! Consent not req’d to buy. Reply STOP to cancel message and data rates may apply.”
The reason this is unnecessary is because customers already agreed to be in the program on the kiosk. The legal disclaimer which meets all TCPA/Carrier guidelines is shown below the call-to-action button where customers opt-in so we are already in full compliance. See highlighted on our Kiosk Home Page below for the 100% compliant disclaimer customers agree to when opting in.
Our #001 welcome message reminds your customer what they agreed to and we even are extra conservative with compliance with that message. Therefore, there is no need to add the additional layer where customers must text back “Y” to confirm.
This is a very important concept because MOST customers will not text back “Y” when they receive the double opt-in message. They will forget or get confused with what they are supposed to do. They may even text back something like “confirm” and the system will not recognize it as a valid response to double opt-in. If the double opt-in feature is turned on, then you can expect about 1/10th or fewer of customers who opted in on the kiosk to double opt-in. This means you will lose 90% or more of the customers who wanted to opt-in because you want to be extra conservative.
Why does the Double Opt-In filter exist if we should not use it for Self-Service Salvage Yards?
The double opt-in filter is meant for age restricted businesses such as gun stores, liquor stores, and marijuana dispensaries (in states which it is legal), etc. When we work with one of these business types, then we can add an age restriction where we ask for customers to text back their birthdate (06/22/1992 format). Then, we compare it to the age the customer is supposed to be (either 18+ or 21+) and opt them in if they meet the age restriction.
If you are concerned about allowing age restricted customers into your yard, then there are other ways of confirming their age instead of the double opt-in text. We have a birthday feature you can enable on the kiosk which confirms customers are 18+ or whatever age is required to enter your yard.
Also, you can add it to your waiver so customers who sign are agreeing they are old enough to do business with you. If you must have the double opt-in feature enabled, then we are okay with it. We just want you to know it is not necessary to be compliant with the regulations and it is going to cut down on your opt-ins by 90% or more.
If you are interested in learning more about our services, then email email@example.com for a free rundown of our unique self-service salvage yard services.