001 Welcome Message & Additional Time Delayed Messages (i.e. Just In, Monthly Specials)admin
001 Welcome Message & Additional Time Delayed Messages (i.e. Just In, Monthly Specials)
BY PARKER MITCHELL
When customers first subscribe to your text marketing program, then we must send the initial #001 Welcome Message with all appropriate legal disclaimers included. This is the most important message for liability purposes because it protects your business. We can include a Mobile Coupon in that message, or it can be purely informational.
Once we have the legally obligated text out of the way and you are 100% protected, then we can add time delayed messages. These messages are wonderful because they give you a chance to promote the other parts of your Texn Rewards program to new subscribers. The most popular message to send with a time delay is a message which promotes Just In and is structured to send with a 1-2 hour delay so customers are no longer at the yard. We can say something like “Texn Rewards: Are you still looking for a part? Let us know what you are looking for and we will let you know when it arrives! https://swurl.it/Y5G0I.”
There is no limit to how many time delayed texts you can add for new customers who sign up. If you have a list of specials you want to send out for each month, then that can be a time delayed text as well. So, the first message is called the #001, second message is called #002, etc. You can literally have 7 time delayed messages for each new subscriber and go all the way to #007 if you are feeling like James Bond! Just remember that each message counts towards your monthly message total, so most yards do not want to send out more than three messages for each new customer.