Adding STOP Footer on Broadcasts - Texn Rewards Adding STOP Footer on Broadcasts - Texn Rewards
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Post Date: October 7, 2020

Adding STOP Footer on Broadcasts

Adding STOP Footer On Broadcasts

BY PARKER MITCHELL

We are ultra conservative in our approach to providing legal disclaimers when customers opt in and follow all rules/regulations in that regard.  However, some customers will still get upset when you send out broadcast messages.  In rare instances, it is not uncommon for customers to threaten legal action if they are not removed from your text marketing list immediately.  All they have to do is respond back “STOP” (not case-sensitive) in order to be removed and they are notified of this twice when they join. 

Customers oftentimes do not remember to do this and instead send in threats.  Since our system does not recognize threats as them wanting to be removed unless the word “STOP” is included, then they will not automatically be removed.  If they threaten you without saying “STOP”, and you are not monitoring your Received Log to manually opt them out of the campaign, then they may stay in your campaign and will continue receiving your messages. For more information on how to check the Received Log, please visit How To Deal With Customers Upset About Receiving Texts. Eventually, this could cause a slight inconvenience if they end up taking legal action. 

Instead, it is a good idea to include the STOP footer intermittently on text broadcasts which reminds them “Reply STOP to opt out”.  If they reply back to a message without the word “STOP” in it, then there is not excuse since you literally reminded AGAIN on how they can get out of the campaign. 

Parker Mitchell

Parker Mitchell

As a dedicated account manager, I leverage my mobile marketing knowledge/experience for the betterment of businesses throughout the country.

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